Privicy Policy

Svea fully understand the importance of data privacy and Svea want to assure you that Svea takes privacy matters seriously. This policy aims to provide you with clear and transparent inform on how Svea handle your personal data in terms of the way your personal data is collected and used in connection with your visit to www.sveasvea.com. This policy has been updated in accordance of the GDPR (General Data Protection Regulation), which entered into force on 25 May 2018.  

This Website is operated by Svea Simplicity improved AB. The term "Svea”, is used in this Privacy Policy mean Svea Simplicity improved AB.
The terms "you" and "your," when used in this Privacy Policy, means any user of this Website.

Controller of your personal data

Svea Simplicity improved AB
svea@sveasvea.com

Neumansgatan 6

504 52 Borås

Sweden

Company registration number:  556561-7387

We have appointed a Data Protection Officer (DPO) to ensure that we continually process your personal data in an accurate and legal manner. Contact: shop@sveasvea.com

What categories of personal data do Svea process?

Svea process the following categories of personal data:

(a)Name
(b)Birth Date
(c)Home address
(d)E-mail address
(e)Phone number
(f )Payment details (credit card, invoice required information)
(g)Order and purchase history (products, date and time of purchase, returns)

For what purposes do Svea process your personal data, and what is the legal basis of such processing?

Svea processes your personal data for the purposes set forth below. 

(a)Provide Sveas products
Svea use your name, birth date, home address, e-mail address, phone number, payment details, order history in order to administrate and provide you with any products that you purchase from Sveas Website in accordance with Sveas Terms & Conditions. This processing of your personal data is based on Sveas contractual obligations towards you.

(b)Administration of returns and customer complaints
Svea use name, birth date, home address, e-mail address, phone number, payment details, order history to administrate returns and customer complaints. This processing of your personal data is based on Sveas legitimate interest to administrate your return and refund.

(c)Comply with legal obligations
Svea use name, birth date, home address, payment details, order history in accordance with the Accounting Act. This processing of your personal data is based on Sveas legal obligations.

(d)Direct marketing
Svea use your name, email address and phone number to send you personalized information, offers and news through Sveas newsletter or SMS. 

(e)Defend and/or establish legal claims
Svea solely use personal data as relevant in each specific case in order to defend and/or establish legal claims. This processing of your personal data is based on Sveas legitimate interest. 

From where do Svea obtain your personal data?

Svea collect your personal data directly from you when you make a purchase on Sveas Website and when you subscribe to Sveas newsletter.

What happens if you do not provide Svea with your personal data?

In order for you to make a purchase on Sveas Website it is necessary for you to provide Svea name, birth date, home address, e-mail address, phone number and payment details. If you do not provide Svea with your personal data, Svea will not be able to fulfil Sveas contractual obligations towards you and consequently you will not be able to make a purchase through Sveas Website.

Will Svea transfer your personal data outside of the EU/EEA?

The personal data that Svea collect from you is only processed within the European Economic Area (EEA). 

Who else may Svea share or give access to your personal data?

In order to fulfil the purposes listed above, Svea will share your personal data with the following recipients:
(a)Payment solutions (Klarna AB, DIBS Payment Services AB, iZettle)
(b)Shipping methods (DHL)
(c)IT Providers (Managing of necessary operations, support and maintenance)
(d)Advertising (DotSure)

Your rights

You have several rights relating to your personal data that Svea are processing. Svea will always assess a request to exercise a right to determine whether the request is valid. All rights listed below are not absolute and exceptions may apply. 

•Right to erasure
You have the right to request that Svea erases your personal data without undue delay in the following circumstances:
-the personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed;
-you withdraw your consent to a processing activity and there is no other legal basis for the processing;
-you make a valid objection to the processing of your personal data;
-the personal data has been unlawfully processed; or
-the personal data has to be erased for compliance with a legal obligation.

•Right to access 

You are upon request entitled to receive a copy of your personal data that Svea processes and also to obtain supplementary information about Sveas processing of your personal data. 

•Right to rectification
You have the right to have your personal data corrected and/or completed if it is inaccurate and/or incomplete.

•Right to data portability 
Under certain circumstances you have the right to receive the personal data concerning you which you have provided to Svea in order to transmit these to another service provider if the processing of the personal data is based on your consent or the performance of a contract. 

•Restrict processing
You have the right to request restriction of the processing if:
-The processing is unlawful or is no longer needed for the purposes set forth above but you oppose erasure and request restriction instead;
-The accuracy of the personal data is under examination; and
-You have objected to the processing of your personal data and such objection is under verification.

•Right to object in general
You have a general right to object to the processing of your personal data that is based on Sveas legitimate interests. If you object Svea have to demonstrate that Svea have compelling legitimate ground for such processing.

•Right to object to direct marketing

You have the right to object to the processing of your personal data for direct marketing at any time. If you do this, Svea may no longer process your personal data for these purposes.

In addition to the rights set forth above, you are always entitled to lodge a complaint with a supervisory authority regarding Sveas processing of your personal data.

If you wish to exercise the above rights, you are always welcome to contact Svea. Please find Sveas contact details below.


Cookies

"Cookies" are small pieces of information that a website will send to and store on your computer's hard drive. Most browsers automatically accept cookies, but you may be able to configure your browser to prevent the use of cookies. Svea may use cookies to make Sveas services available or easier for you to use. For instance, Svea may use cookies to store preferences or to store items in your shopping cart between visits.


Acceptance of cookies is not a requirement to browse Sveas Website, however certain features and services may require the use of cookies to work properly, including Sveas shopping cart and check out features. If you would like to place an order on Sveas Website without the use of cookies, please e-mail svea@sveasvea.com. 


In addition to cookies, Svea may also use “web beacons” and other web technologies to manage Sveas Website and e-mail. A web beacon is a small bit of computer code. Web beacons may be used to count how many people visit a web page or tell Svea whether an e-mail has been opened. Svea may link the information Svea collect using web beacons and other web technologies to information that identifies you personally.

Contacting Svea

If you have further questions or comments about Sveas processing of your personal data, do not hesitate to e-mail Svea at svea@sveasvea.com

You may also contact Svea at:

Svea

Neumansgatan 6

504 52 Borås

Sweden

Head Office: (+46) 33 252271