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Terms of purchase

Terms & conditons

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Terms and Conditions

We who provide www.sveasvea.com are Svea Simplicity Improved AB, with address Neumansgatan 6, 504 52 Borås, Sweden. Our organization number is 556561-7387. If you have any questions or concerns, you can contact our customer service via hej@sveasvea.com, our goal is to always answer within 24 hours on weekdays

We reserve the right to make any text or image errors on the website such as incorrect product description, price information.


All prices stated on www.sveasvea.com are inclusive VAT. We reserve the right to make printing errors in texts and that there may be deviations in price. We reserve the right to cancel orders with obvious incorrect prices.

In collaboration with Klarna, we offer invoice payment, partial payment, card payment and direct payment. This payment solution is called Klarna Checkout. By leaving information at the checkout, you accept Klarna’s terms. By clicking on ”Complete purchase” you accept our general terms and conditions

Shipping & Delivery

Packages are always sent to the nearest delivery point, based on the address you specify in your order. When the package is available for collection, an SMS with information about the tracking number is sent to the mobile phone number specified when ordering. When collecting a consignment, a valid ID document must be presented. Normal delivery time is 1 – 6 working days from the time the order is confirmed by e-mail. Delivery time may vary depending on the country you are ordering from. When your order has been sent, you will receive an email to the specified e-mail address.

Packages that have not been picked up within the specified time are returned and the customer is charged a fee for costs of administration, shipping, return shipping and handling. Unredeemed packages are not covered by the right of withdrawal.

Purchase agreement

An agreement on purchase is drawn up when you have received confirmation of your order from Svea via e-mail to the e-mail address specified when ordering. The confirmation takes place when we have processed your order. When ordering, you accept all of our terms and conditions. Svea does not enter into agreements with persons who are minors and do not have the parent’s approval.

Register your return

Before making a return, you must register it through our return portal. Fill in your order number starting with ”1-” and the email address you used when ordering.
When you have completed the return registration, a return label is automatically created and sent to you via email. Print the label and attach it to your package. Then hand in the package to the pick up point you picked up the package from. As soon as we have received and handled your return, a confirmation email will be sent to you.

If you return your package without the return label we provide, Svea will not bear any possible costs, and it may take longer before the return arrives and is handled.

Right of withdrawal and returns

You have a full right of return and exchange within 14 days of receiving the product, provided that the product is unused and returned in undamaged condition and, where applicable, in original packaging and that labels still remain. If the returned products (product) are dirty (makeup etc) or smell like perfume, we only credit 30% of the value of the product.

Svea is not responsible for packages sent with a return label other than the one provided by us. If you choose to use another carrier, you are responsible for the package and its products until they reach our warehouse. You are then responsible for any costs for transport.

We do not accept returns of swimwear and underwear due to hygiene factors. Unless the garment has a hygiene patch.

When you return an item, you bear the risk, so it is important that you package the item properly so that it is not damaged during transport. The goods must also be unused and returned in undamaged original packaging, all labels must remain. It is important to use an outer packaging and not to tape / paste directly on the original packaging (for example, you can not use the school box as packaging).

To enable a possible return, you need to be able to prove the purchase, therefore we recommend that you save the order confirmation and payment reference as a receipt for your purchase.
Repayment of an approved return takes place within 3 days and is paid by Klarna. We do not reimburse any shipping costs.


The Consumer Purchase Act gives you the right to complain about a product within three years, provided that the product was faulty at the time of delivery. If you receive an item that is faulty, we want you to contact us as soon as possible. Please note that you must leave us a message with information about the error within a reasonable time after you discovered it.


We report all frauds and data breaches to the police, as well as attempts to do so. We reserve the right to refuse or cancel your purchase in the event that we have reason to suspect fraud.


Discount codes do not apply to our already price-reduced and discounted products, ie sale or red prices. Please always double check the terms and conditions for offers and discount codes with us before you place an order as deviations may occur.


In the event of disputes that we do not succeed in resolving, we recommend that you contact the General Complaints Board, www.arn.se or Box 174, 101 23 Stockholm. You can also use the online complaints platform available on the European Commission’s website: http://ec.europa.eu/odr.

For information about what rights you have as a consumer, we recommend that you visit the Swedish Consumer Agency’s website www.konsumentverket.se.

Product images

Due to the fact that different screens on computer, tablet and mobile have different color calibration, there may be a variation in the color of the images on the article and the color in reality. We have done our best to provide an accurate color reproduction of the articles on the website.

Force Majeure

In the event of circumstances that are reasonably beyond Svea’s control (eg changes in legislation, strikes, blockades, sabotage, war, fire, natural disasters or government measures), Svea’s obligation to fulfill the purchase agreement may be postponed for as long as the circumstances require. If this delay exceeds 2 months, both you and Svea have the right to terminate the purchase agreement with immediate effect without any obligation for damages.

Personal information

By shopping at Svea Simplicity Improved AB, you accept our data protection policy and our processing of your personal data. We protect your privacy and do not collect more information than necessary to process your order. We never sell and share your information to third parties without a legal basis.

Svea processes personal data in accordance with applicable law, including the EU Data Protection Regulation. The information processed is personal information that you provide to us or that we have collected from you via www.sveasvea.com.

Svea Simplicity Improved AB is responsible for the processing of personal data that you have provided to us as a customer. Your personal data is processed by us to be able to handle your order and in those times when you have requested newsletters or promotional offers – to be able to adapt the marketing to your individual needs.

Svea Simplicity Improved AB, with address Neumansgatan 6, 504 52 Borås, Sweden. Our organization number is 556561-7387.

The information below is a summary of how we store and process your data in accordance with the Data Protection Regulation (GDPR).

What is personal information?
A personal data is all information that can be directly or indirectly attributed to a natural person.
What information do we store?
To be able to handle your order and answer questions related to your order, we store your first and last name, address, telephone number, e-mail address, IP address and purchase history.

Your information is stored as long as we have a legal basis to process your information, for example to fulfill the agreement between us or to comply with a legal obligation under, for example, the Accounting Act.

Legal basis
In connection with a purchase, your personal data is processed to complete the agreement with you.
Marketing, promotions and similar mailings only take place with your consent.

What tasks are shared and for what purpose?
When you choose to pay by invoice, your personal information is saved at Klarna.

In order to deliver your orders and complete our agreement, we must share specific information with the carrier. This applies to first and last names as well as address and contact information for delivery and delivery notification.

If you have chosen to subscribe to our newsletter, we use your first name, last name and e-mail address.

Right of access
You have the right to receive extracts from all information available about you with us. Excerpts are delivered electronically in a readable format.

Right to Correction
You have the right to ask us to update incorrect information or supplement information that is incomplete.

The right to be forgotten
You can request that the information concerning you be deleted at any time. There are few exceptions to the right to deletion, such as whether it should be retained because we must fulfill a legal obligation (for example, according to the Accounting Act).

Responsible for data protection
Svea Simplicity Improved is responsible for the storage and processing of personal data in the online store and ensures that the rules are followed.

Right to file a complaint
If you are dissatisfied with how we have processed your personal data, you can also contact us at our contact details above. You also have the right to submit a complaint regarding our processing of personal data to:

The Data Inspectorate
Box 8114
104 20 Stockholm

In the event of a dispute that we are unable to resolve, other than the processing of your personal data, you can also use the online complaints platform available on the European Commission’s website: http://ec.europa.eu/odr.

We reserve the right to make printing and writing errors.